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Tuesday, February 23 • 3:15pm - 3:45pm
The Role of Product Marketing in Your Startup LIMITED

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Limited Capacity seats available

The role of product marketing in your startup - As your startup grows, failing to define product marketing and build discipline around the function can kill your startup. Understanding your buyer, developing positioning, messaging, competitive differentiation, and enabling your sales and marketing teams are prerequisites for success and product marketing core competencies. In this session, we will discuss how and when to build your product marketing muscle in your startup.

Speakers
avatar for Justin Topliff

Justin Topliff

Product Marketing Manager / Founder, Infusionsoft / ProductMarketingSummit.com
Justin is a Product Marketing Manager at Infusionsoft, where he leads product research, messaging and launch initiatives for Infusionsoft’s core and ancillary products. He is also the founder of the Product Marketing Summit, an online virtual summit disseminating free knowledge from over 40 of tech’s top product marketers. Sign up for a free ticket at productmarketingsummit.com.