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Friday, February 26 • 12:30pm - 1:00pm
Cynical Optimism 101 LIMITED

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Limited Capacity seats available

A "cynical optimist" is a leader that cultivates a habit of asking the hard questions when starting a business or developing a new product, but doing so without killing their spirit and momentum.

Any new business or product needs excitement and ambition to launch, but to succeed, entrepreneurs must also anticipate myriad obstacles, know their competitors, expect delays and work around technological limits, all while keeping teams and investors excited and motivated.

This session explores the types of questions to ask, challenges to anticipate and habit-forming tactics to help you reduce the impact and uncertainty when something inevitably goes awry.

avatar for Marco Ceglie

Marco Ceglie

Founder, Marco Ceglie Creative
I'm a creative campaign and marketing specialist with a background in developing campaigns designed to get people to think, feel, see, (sometimes laugh) and ultimately take some form of action (share, sign up, buy, etc). My background is in viral marketing, but I currently focus on developing integrated advertising campaigns for clients in Arizona, New York City, San Francisco , Washington D.C. and Phoenix, Arizona.