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Friday, February 26 • 1:15pm - 2:15pm
Creating Your Customer Experience 4x10 LIMITED

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Limited Capacity seats available

This 4x10 session will include four specialists about how to create and optimize your customer experience. The format for a 4x10 is that each person will speak for 10 minutes with 20 minutes of questions at the end.

Matt Hesler
Owning the Micromoments Of Customer Experience
If you've been a marketing or sales professional for the past decade, you'll have noticed how immensely the digital landscape has changed. Even the past five years have witnessed a tremendous paradigm shift in how consumers use mobile devices to make purchasing decisions. This new normal, in which companies have mere seconds, or "micromoments" has Google as termed them, to capture and hold a consumer's attention, is shaking up the entire marketing process, and it's critical that you meet the challenge head on. In this session, learn about the four key micromoments you need to own to create an experience which results in higher total lifetime value from your customers.

John Gough
Hit the target for your customers: deliver what matters
Description:Too much advice about delivering great customer experiences is vague - just "wow" them. The problem (especially for start-ups) is that wowing every customer is unsustainable - it's expensive, time consuming, and hard to train employees to do. Instead, use some simple research methods and psychological "hacks" to understand what your customer really wants, and deliver it every time. Happy customers, better processes. 

Wayne Neale
The path to great customer experiences.Products and technology are becoming more and more competitive and not creating the competitive advantage they once did. Products and technology can be duplicated very quickly and inexpensively. What matters most today is the customer experience. Differentiation around customer experience will make the companies of tomorrow more competitive, more profitable and their customers’ more loyal. In this session, learn the key elements that make a great customer experience and the key principles for creating customer experiences that are useful, usable, desirable and profitable.

Chad Porter 

avatar for John Gough

John Gough

Principal, Skyhook Interactive
I'm a Creative Director, and principal at Skyhook Interactive. My background is in research and design; specifically, I like thinking and talking about how people use technology to improve their work and world. | | I've also been running an interactive marketing company over the last 8 years, so we've seen the ups and downs of being a startup and managing growth!
avatar for Matt Hensler

Matt Hensler

Director of Customer Success, Allbound
Business-oriented critical thinker emphasizing inventive marketing strategies and practical execution. Translates business vision and strategy into award- and revenue-winning marketing programs. Leads multi-disciplinary teams to initiate B2B marketing campaigns that help businesses thrive. Knowledge seeker with a penchant for quickly synthesizing complex business channels and marketplace dynamics in order to form strategic imperatives that... Read More →
avatar for Wayne Neale

Wayne Neale

CEO, Kydak
I'm the CEO of Kydak, an experience design company and general partner in growthX, a seed-stage venture capital company. I have passions around how to create customer experiences, lean startup, product management and starting and funding companies.
avatar for Chad Porter

Chad Porter

Co-Founder, Invisume
Co-Founder of Invisume - The Invisible Resume. Love talking about eCommerce, Ad Technology, and what we're doing to apply those principles to recruiting and bring some disruption to the market!